Launch of the iPhone 18 Pro and iPhone Ultra

The official launch of the iPhone 18 Pro and iPhone Ultra on September 9, 2026

What's new?
Bartek Zebrowski
CEO & Founder SWOPiFY

The official launch of the iPhone 18 Pro and iPhone Ultra on September 9, 2026

What's new?
Bartek Zebrowski
Apple has officially announced this year’s event to unveil new devices. On September 9, 2026, at 7:00 p.m. Polish time, the company will unveil the next generation of its flagship smartphones, and all signs point to the fact that alongside the iPhone 18 Pro and iPhone 18 Pro Max, we’ll also see Apple’s first foldable smartphone, referred to as the iPhone Ultra.

Official Launch of the iPhone 18 Pro and iPhone Ultra — Key Details

  • The iPhone 18 Pro and iPhone Ultra will be unveiled on September 9, 2026.
  • The presentation will begin at 7:00 p.m. Polish time.
  • The iPhone 18 Pro and 18 Pro Max are expected to be unveiled at Apple’s September event.
  • The iPhone Ultra is set to be Apple’s first foldable smartphone.
  • The standard iPhone 18 is not expected to debut until spring 2027.
  • Apple is also expected to unveil new Apple Watch and AirPods models during the event.
  • This year’s launch could signal a change in the existing iPhone release schedule—this fall, the lineup is expected to consist primarily of high-end models.

When will the official launch of the iPhone 18 Pro take place?

The date of the presentation has been announced. Apple is hosting a special event on September 9, 2026, at 7:00 p.m. Polish time, under the theme “Surprise and Shine.” The event will take place at Apple Park, and it will also be available to watch online.

This year’s launch could be particularly interesting, as Apple is expected to change the way it has been introducing new iPhones to the market. Instead of unveiling an entire generation at once, the high-end models are expected to debut first this fall.

According to the latest reports, these will be the iPhone 18 Pro, iPhone 18 Pro Max, and the foldable iPhone Ultra. The standard iPhone 18 isn’t expected to be released until 2027.

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What will Apple unveil at its September 9 event?

Although most of the attention is focused on the new iPhones, Apple’s September event will likely feature more product launches.

In addition to the iPhone 18 Pro, 18 Pro Max, and the foldable iPhone Ultra, we may see:

  • Apple Watch Series 12,
  • Apple Watch Ultra 4,
  • new AirPods, including potentially the next generation of AirPods Pro,
  • additional accessories for the new devices.

Not all of these products have been officially confirmed by Apple yet. The list is based on current industry reports. MacRumors points to the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, among others, as products that may be unveiled at the event.

This means that September 9 could be one of the most important days on Apple’s calendar this year. The company is not only set to refresh its flagship iPhones but also to enter a completely new device category.

What will the specs of the iPhone 18 Pro be?

According to current reports, the iPhone 18 Pro is expected to feature changes primarily in the processor, cameras, and display technology. The most important anticipated specifications include:

  • Apple A20 Pro processor manufactured using 2-nm technology,
  • the Apple C2 modem, which is set to be the company’s next in-house modem,
  • a main camera with a variable aperture, allowing for better control over the amount of light,
  • a smaller Dynamic Island, thanks to the Face ID components being partially hidden beneath the screen,
  • new case colors, including, among others, the Dark Cherry shade,
  • The design is similar to that of the iPhone 17 Pro, although the exact dimensions and materials have not yet been confirmed.

The new processor is expected to be one of the most important components of this generation. The transition to 2-nm technology could bring greater performance and better energy efficiency, which in practice should result in smoother phone operation and potentially longer battery life.

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New Colors and Design for the iPhone 18 Pro

The changes are also expected to affect the color scheme. Leaked images show , among other things , a deep red shade described as “Dark Cherry,” as well as a cool blue.

There are also reports that the new model may have dimensions similar enough to its predecessor to ensure compatibility with cases from the previous generation

What kind of specs might the iPhone Ultra have?

The foldable iPhone Ultra is expected to be the most unusual device in Apple’s lineup this year. According to current reports, the smartphone will feature a book-style foldable design, with a large internal screen and an additional external display.

The most common details regarding specifications include:

  • an internal screen with a diagonal of approximately 7.8 inches,
  • an external screen with a diagonal of approximately 5.5 inches,
  • a book-style design, similar to other foldable smartphones,
  • two rear cameras,
  • Apple A20 chip,
  • Touch ID integrated into the power button,
  • a very thin design when unfolded,
  • A solution designed to reduce the visibility of the crease on a foldable screen.

In the case of the iPhone Ultra, a great deal of information remains unconfirmed. Apple has not yet revealed the official specifications for the foldable model, so the specs for the screen, cameras, and processor may change before its release.

How much might the iPhone 18 Pro and iPhone Ultra cost?

  • iPhone 18 Pro – about 6,000 PLN
  • iPhone 18 Pro Max – about 8,000 PLN
  • iPhone Ultra – approximately 9,000–11,000 PLN
  • iPhone 18 – starting at about 4,000 PLN, though it isn’t expected to be released until spring 2027.

The projected prices for the iPhone 18 Pro and 18 Pro Max are higher than those of the previous generation. Factors that may influence the price include the use of a 2-nm processor and Apple’s proprietary C2 modem. The final prices in Poland will not be known until after the official launch, and they will also depend on the dollar exchange rate.

What about the regular iPhone 18?

This is one of the biggest changes in Apple’s strategy this year.

The iPhone 18 is not expected to be unveiled alongside the Pro models in September. According to the latest reports, the base models are not expected to be released until spring 2027. The next iPhone Air and iPhone 18e may be unveiled around the same time.

This way, Apple can draw customers’ attention more strongly to the higher-priced models during its fall launch. The September event will therefore be more focused on the premium segment than previous iPhone launches.

When will the iPhone 18 Pro go on sale?

  • The iPhone 18 Pro and iPhone 18 Pro Max are set to go on sale in late September 2026.
  • Apple has not yet confirmed the official launch date.
  • Pre-sales may begin a few days after the presentation on September 9.

If Apple sticks to its current release schedule, the new Pro models should hit stores as early as September. However, we’ll have to wait until the official unveiling to know the exact launch date.

Is it worth waiting for the iPhone 18 Pro to come out?

If you’re planning to buy a new phone, September 9 is definitely a date worth marking on your calendar. After the unveiling, we’ll know the official specs, prices, and differences between the new generation and the iPhone 17 Pro.

However, this doesn’t mean that buying an older model no longer makes sense. Quite the contrary. The launch of a new generation is often a good time to check the prices of previous models, including refurbished devices.

If you don’t need the latest processor or features that are just being introduced, a refurbished iPhone It can provide a very similar experience at a much lower price. This solution helps reduce costs while extending the lifespan of devices that have already been manufactured.

Frequently asked questions

When will the official launch of the iPhone 18 Pro take place?

The official unveiling of the iPhone 18 Pro is scheduled for September 9, 2026, at 7:00 p.m. Polish time. During the event, Apple is also expected to unveil the iPhone 18 Pro Max and a foldable model known as the iPhone Ultra.

The iPhone Ultra is expected to launch on September 9, 2026. It is set to be the first foldable iPhone in Apple’s history, featuring a large internal screen and an additional external display. The name “iPhone Ultra” and the device’s detailed specifications have not yet been officially confirmed by Apple.

The projected price of the iPhone 18 Pro in Poland is about 6,000 zł, while the iPhone 18 Pro Max may cost about 8,000 zł. These are estimated launch prices—Apple’s official price list will not be known until after the presentation.

In addition to the new iPhones, the Apple Watch Series 12, Apple Watch Ultra 4, and new AirPods are expected to be unveiled at the September event. The exact list of products will be confirmed by Apple during the presentation.

ABOUT THE AUTHOR:

Bartek Zebrowski
CEO & Founder SWOPiFY

I’m passionate about refurbished electronics – I show that you can have great equipment without overpaying and without adding more electronics junk. On the blog, I share my knowledge and experience to inspire smarter and more informed technology choices.

ABOUT THE AUTHOR:

Bartek Zebrowski
CEO & Founder SWOPiFY

I’m passionate about refurbished electronics – I show that you can have great equipment without overpaying and without adding more electronics junk. On the blog, I share my knowledge and experience to inspire smarter and more informed technology choices.

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