Newsroom

We also like to share our knowledge beyond our own organisation. That is why we have compiled here a selection of articles and materials that have appeared in external media.

Bartłomiej Żebrowski

26.08.2026

AZ Big Media

Respond Out Front, Take Responsibility, Resolve Privately

For us the default is simple: we always respond publicly first. Whether it’s a review on our profile, a comment on social, or a message - it gets a reply out in the open. The thinking is that a complaint left hanging says way more about you than the complaint itself. Other people read these. So even when something isn’t really our fault, staying quiet just isn’t an option...
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Bartłomiej Żebrowski

26.08.2026

Marketer Magazine

Observe Behavior To Spot Hidden Confusion

The first move for us is almost always the same: stop guessing and go watch what people are actually doing on the page. We lean heavily on Microsoft Clarity for this. Session recordings, heatmaps, rage clicks - the whole thing. And it's basically free, which still surprises me given how much it's changed the way we work. The thinking is simple. When a landing page underperforms, there are usually a dozen theories floating around - the headline, the price, the CTA, the images, the load speed. Everyone's got an opinion. But opinions don't fix conversion rates. Actually seeing where people hesitate, scroll back, hover for too long, or bail - that fixes conversion rates. So the first change we make is never a change. It's an hour of watching recordings...
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Bartłomiej Żebrowski

26.08.2026

Climber

Leverage Claude to Expand Markets Rapidly

For us it's Claude, hands down. And not in the generic "we use AI for everything" sense - there's one specific thing it unlocked that genuinely changed our trajectory. We sell refurbished devices, and our original plan was to operate in 5 markets. Localization was always the bottleneck - translating, adapting, building out market-specific content takes serious time and money when you do it the traditional way. With Claude we automated translation and content adaptation across 20+ languages, paired it with programmatic SEO to generate market-specific pages at scale, and built custom skills to catch errors before they went live...
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Bartłomiej Żebrowski

26.08.2026

Grit Daily

Prefer Refurbished Phones Over New

For us this isn’t really a side initiative - it’s baked into what we do. The whole business is built around refurbished devices, and our line is literally “swap your phone, save the earth.” So the “offsetting” we believe in most is the simplest one: don’t manufacture a new device when a perfectly good one already exists...
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Bartłomiej Żebrowski

26.08.2026

TechBullion

Test Markets Fast and Learn

Honestly? For us the big AI win wasn’t some fancy forecasting model - it was just how fast it let us grow. The plan was to launch in 5 markets. We’re now in over 20. That happened because AI took the slow, painful parts off our plate. We auto-translated our content instead of doing it market by market, used programmatic SEO to spin up localized pages at scale, and built a few custom skills that quietly caught our mistakes - broken pages, weird translations, technical SEO stuff - before they became real problems. We also leaned on AI to dig into the language quirks of each market, so the content actually felt local instead of like something run through Google Translate...
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